Meet Tim. He's a Rolfer, movement educator, and the founder of Inherent Vitality based in Boulder, CO (@inherentvitality on Instagram).
Just a few months ago Tim wanted to take the leap from his employer and jumpstart his private practice. Despite an extensive educational background, he was feeling a bit stuck:
“I was exhausted and lost in the deep end of information overload.
I was constantly searching for the next best method, tip, trick, technique, certification, or modality for working with my own personal goals as well as facilitating clients.”
It makes sense.
If you’re a coach or practitioner, you know this firsthand. You want to learn everything you can to create life-changing results for your clients. But at times it gets to be overwhelming. It’s as if you’re running in place just trying to keep up with what you see others doing online, and you’re bombarded with so many advertisements every day that when a new one pops up, you’re naturally a bit skeptical:
“I have invested a lot of time, energy and money in so many workshops, seminars, classes, ebooks, webinars, etc.
I thought to myself ‘I cannot believe I’m going to try another course.’ But I also had a hunch that The Soma School would be different. Sure enough Chandler delivered above and beyond.
Everything feels so much better now! I have more clarity and confidence moving forward, and everything I am applying is potent with the results I've been looking for.”
There are a few key things Tim did to make such a change in his practice and his life. The first thing he had to do was...
1. Develop A Client-Centered Coaching Process
One of the things Tim was most passionate about was finding better ways to empower his clients. He wanted to shift away from tissue-based work and "instill more locus of control in the client."
He didn't quite know how to start, and he was a bit intimidated. He wanted to step up like he never had before. So he decided to work with me in The Soma School.
He learned the principles of movement and personal growth and so that he could connect the dots between everything he knew. In The Soma School we learn the practice of Ecosomatics, which bridges the gaps between physiology, psychology, and ecology.
“He broke everything down and now it all seems so much simpler. Coaching clients is about connecting in a deep and real way, listening to their lived experience and story.
Guiding them to find and create the solution that is best suited for their unique goals. Not applying the latest trends, fads, modalities, or techniques.”
Tim began to work with the understanding the each client he saw was more than just a body. He knew that each and every client he worked with was mind and body, living within an environment.
Context is everything.
Tim understood that in order to really help a client, he had to do more than “fix” the problem they came to him with. His job was to shift the whole context in which that problem originally appeared. Doing anything less was a disservice to his clients, and he quickly rose to the challenge.
In the practice of Ecosomatics we identify key constraints with each and every client in both their movement and mindset. Once we identify those constraints we can co-create a solution with our clients.
Some of our clients will struggle with specific mobility restrictions or dysfunctional movement.
In order to help those people we work through a logical framework that blends evidence-based and experiential education. This helps them release excess tension, learn more efficient ways of organizing their movement, and gives them tools to integrate movement into their day-to-day lives.
Where many coaches go wrong here is falling prey to path dependency, choosing the same movements over and over without any critical thinking as to why they’re using that movement.
Amateur coaches go with “just because” reasoning, but intelligent coaches like Tim follow a logical framework to develop a movement practice that is tailored specifically to that client.
Tim developed a deep understanding of the principles of better movement to help his clients “make movement, posture and performance simple.”
Of course improving movement is just one aspect of the art of coaching.
Other clients will be more limited by challenges in their mindset or behaviors, and it takes a skilled coach to facilitate a lasting change.
Tim learned how to effectively use coaching conversations to help clients make breakthrough changes in their mindset.
Doing so helps clients take charge of the context that led them to see you in the first place. After all there’s only so much work you can do with somebody a few hours each week.
Empowering them to make changes throughout their lives should always be a priority. Doing so gives our clients more control over their own process.
But that’s not all Tim did. He also learned how to...
2. Market With Integrity
Like many coaches and practitioners Tim was at a loss when it came to marketing:
“I was struggling how to talk about my work and find clients I enjoy working with.”
And you likely know how he feels.
None of the weekend certifications or training programs you've been to teach you how to share your work with the world in an honest way.
And watering down your work to the lowest common denominator is a surefire way to drive you crazy. If you have something valuable to offer, you deserve to be working with people who actually value it.
Can you imagine a calendar full of people you’re actually excited to work with, day in and day out?
What if you found a way to connect with dream clients in a way that really resonates?
The problem is that when you look around online, all you see is a bunch of sleazy marketing gimmicks that make you want to gag. What's worse: they're made by marketers instead of coaches, so they don't really understand your specific challenges.
They make you feel like you’re manipulating your clients, which obviously doesn’t make you feel good about the work you do. What Tim came to realize is:
“Marketing doesn’t have to feel slimy for coach or client. Marketing can be fun, engaging, and empowering for our audience to start taking action towards the direction of their goals, before they even enroll to start working with us.”
But it takes a total overhaul of everything you know about marketing.
Think about it: do you know how to market in such a way that people thank you for your marketing?
Can you imagine making a sales page for your service and having dozens and dozens of people share it on Facebook (like the one pictured here)?
You can serve people really powerfully through your marketing if you do it right.
You can do it in such a way that the people you love working with reach out to you ready to take the next step.
There are three foundational questions Tim addressed, and they’re questions that you simply have to come back to over and over again if you want to market with integrity:
- What’s the change you’re seeking to make?
- Who are you trying to change?
- What promise are you making?
These three questions are your guiding compass when developing marketing messages. They’re rooted in compassion, empathy, and understanding...not making a quick buck.
There’s one fundamental key to Tim’s success that goes beyond developing a client-centered coaching process and marketing with integrity. The real key to his progress is that he decided to...
3. Find A Mentor
After working with coaches and teachers around the world there’s one thing I’ve learned: you just can’t do it alone.
A part of you knows this. If you could do it alone, you would have already.
Trying to figure everything out on your own is a huge waste of time. Sure, it’s “cheaper” to learn it all yourself, but is your time really worth that little?
An investment upfront can save you years of spinning your wheels by yourself.
How? Well, Tim points it out perfectly:
“Chandler brought awareness to my blind spots in my personal practice, coaching, and marketing.
I was amazed by some things I let fly under the radar that I was failing to even think about that are crucial in my progress. He helped me to create simple, practical, clear actionable steps to take to refine clarity and create the changes I was seeking.”
A coach or a mentor is there to guide your progress and help you bring awareness to your blind spots. You really don’t know what you don’t know. Finding someone who has been in your shoes can give you a clearer understanding of the things that are holding you back.
But there’s an important caveat.
A worthwhile mentor isn’t there to turn you into his or her clone. A good mentor is there to guide you in your own process, helping you be the best version of you:
“Chandler’s body of work is a refreshing oasis within all the other options. He doesn’t claim his way is more superior than others. He takes a non-dogmatic, authentic, sincere approach towards coaching clients.”
As he said before Tim had his reservations.
He’d been through so many courses, seminars, and workshops before, but he had a hunch that he could really make a change by trying something different.
Trusting his gut helped him step up his personal practice and his business. Here’s the thing: if you want life-changing results, you have to change your life. The habits and mindset that got you here won’t get you to the next level.
How did Tim go from exhausted and overwhelmed to clear and confident? There are three key steps:
- Develop A Client-Centered Coaching Process
- Market With Integrity
- Find A Mentor
If you’re struggling make the impact you really want in your work, you can follow these same steps.
It starts with deepening your understanding of movement and learning how to facilitate lasting change with your clients. You can do so by changing a client’s movement or their mindset, but great coaches know how to do both.
Then you need to learn how to share your work with integrity. You need to do so in such a way that people are thankful for your marketing. It's not easy, but it’s possible. It starts with compassion, empathy, and understanding.
And the whole process is easier when you find a mentor. You owe it to yourself to work with someone who can guide your progress and help you become the best version of yourself. Too many coaches think they can skip this step. Somehow they expect to create a thriving coaching practice when they won’t even invest in coaching of their own.
Those are the key steps.
If you take a look around, you’ll see that every coach and practitioner you most admire is doing the exact same thing. What does Tim say about the whole experience?
“I'm so grateful to have found you and your work. I feel so much more clarity and confidence moving forward!
Chandler walks the talk and embodies everything he shares, and is humble to admit when he is unsure. I am extremely impressed with his level of inquiry, intuition, wisdom, clarity, skill, and insight that he deploys.
If you are unsure of the next step to take in your personal or coaching practicing, do not hesitate to work with Chandler!”
If you're ready to take the next step and learn how to create life-changing results for your clients (while changing your own life in the process), then click here to apply for a spot in my private mentoring program, or here to learn about The Soma School's Deep Coaching Intensive.